Changes brought on by growth, competition, regulatory requirements, or other factors, frequently require businesses to quickly identify alternatives for driving significant improvements. GMA Assessment and Diagnostic BU professionals have industry and operational experience in reviewing different business areas in order to identify potential inefficiencies or ineffectiveness and to propose consulting solutions that fully leverage current best practices and technology. Following are the key assessment and diagnostic services provided by GMA:

Environmental Business Scanning	It is a fundamental part of the planning process that offers the most effective way in determining the critical area of expertise in meeting the future business objectives, and understanding the current organizational needed resources in order to ensure effectiveness and efficiency. Organizational assessment or Environmental Business Scan is the study of the organizational environment to pinpoint environmental factors that can significantly influence organizational operations. Environmental analysis is relatively qualitative and involves the identification of and analysis of environmental variables, which affect the business as it looks at the factors inherent in a business's environment that may have some impact thereof. In order to perform an environmental analysis, it can divide the environment of our client’s organization into three distinct levels: Internal environment, Task (Operating) environment, and General environment
Marketing Audit	A service with an intention to give the company a snap shot of the marketing function and a generic overview of the company’s current marketing situation. This service basically depends on deeply analyzing several areas/ aspects of the marketing function, planning and operations and utilizing the most effective business analysis tools to analyze the following among others; Overall marketing strategy, Targeting & Positioning Strategy, Current Marketing Mix Strategy, Current Communication Strategy, Products & Services, Distinctive Competencies, Competitive Analysis, and Current Marketing and Promotional Budget.
Export Readiness Assessment	The Export Readiness Assessment is designed for; companies that see exporting as a possible new or expanded activity but are uncertain about their export potential or prospects and for export counselors who are seeking an effective way to "qualify" new clients for export assistance. The assessment addresses the company's export readiness in each functional area and suggests specific steps the company can take to overcome the organizational weaknesses and build a successful brand in the international market place
Diagnostic Study	This service aims at providing the company with an external expert's eye that judges the company's strengths and weaknesses through sessions undertaken throughout all the company's departments. The opportunities in the company's external environment that the company can address in the future are highlighted, also the challenges it must be prepared to address. Finally, recommendations are drawn on how to benefit from existing company strengths and how to address company weaknesses.